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Press & News
New Retail Store Showcases Eco-friendly Fashion
Somewhat to her surprise, Jennifer Miller has a growing clientele in Charleston for her eco-friendly line of fashion.
That's one reason she opened a retail store downtown, at the corner of Quarrier and Hale streets.
On Sept. 1, she'll move around the corner to 202 Hale St. into the space that has been a framing store. Miller said the store will be open Monday through Saturday from 9 a.m. to 7 p.m.
"Someone has to start," said Miller, if the downtown is going to be alive after 5 p.m.
The 30-year-old animal behaviorist recently returned to her hometown to launch Mission Savvy, a new venture to use fashion as a way to educate the public about protecting both the environment and animals.
The Top 20 Eco-Fashion Sites
Jennifer Miller, founder of Mission Savvy has five “Missions” that represent her online store: Dream, Compassion, Freedom, Instinct and Voice. Each of these collections represent an animal protection issue. She doesn’t bang you over the head with it, instead she creatively offers you clothing from designers that best exemplify her theme.
Five percent of profits generated by sales from the site are donated to a select group of animal welfare and conservation groups who work on the front lines of tough issues.
Although she’s based in Charleston, West Virginia, Miller oftentimes takes her show on the road to a city near you.
EcoSalon Shops Presents: The Boutiques
When we found out hip new eco-boutique Mission Savvy was on a Green City tour and will be joining us at EcoSalon Shops! on June 4th, we were flattered to say the least. Especially since she was coming from Mission Savvy headquarters in Charleston, West Virginia. Founder Jennifer Miller is a pretty amazing entrepreneur hailing from a past life as an animal activist who now fuses eco-fashion and animal protection in a way that’s compassionate as much as fashion forward. Five percent of profits generated by sales from Mission Savvy’s clothing collections are donated to a select group of animal welfare and conservation groups who work on the front lines of tough issues. Peruse her missions and tap into what drives Miller to create awareness about more than just sustainable fashion.
Eco Friendly Online Boutique
Over the last few months I’ve had the privilege of being a part of an exciting, eco-friendly online fashion store. When Jennifer first contacted me, I had to think on her proposal for a few days because until recently I’d been strictly an on-location, natural light photographer. I had some lighting equipment already because it’s necessary to be prepared at weddings. But what Jennifer wanted from me required more. Thanks to the generosity of a friend/former boss, I was able to secure the space I needed to pull off the Mission Savvy inventory shoot.
I bought some Alien Bees lighting equipment, made trips to my local home improvement store and photo store, and voila! Studio setup.
But while I’m proud to have stepped out of my natural-light comfort zone, I’m even more excited about getting the word out about this truly fantastic company. The clothes and accessories are all environmentally friendly. Did you know that cotton is the most toxic crop in the world? The industrial side of clothing production is pretty scary. A lot of the clothes Mission Savvy have for sale are made with organic cotton, but there’s also sustainable bamboo and modal in the mix. Jennifer is working with eight designers, most of whom live and produce their clothing in the US.
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Animal Expert Uses Fashion To Generate Change
Jennifer Miller poses with Malcolm, one of two rescued parrots she cares for, while modeling an outfit made of hemp and organic cotton.
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Jennifer Miller is an animal behaviorist who has, among other things, studied orangutans in the wild and in captivity.
She's published a paper on the postural communication of the male western lowland gorilla, and worked to rescue animals after natural disasters in Indonesia.
So how does that background add up to her latest endeavor -- launching an eco-friendly fashion company in Charleston?
Well, there's a lot of money in the fashion industry, the 30-year-old Charleston native explained. She created Mission Savvy to use the power of fashion to educate the public about protecting both the environment and animals.
"I have done the research. There is a growing demand for ecologically safe fashion," Miller said.
She has already had several showings this spring of her collection. Other upcoming Charleston shows include:
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Email: media@missionsavvy.com
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